Bill 619 — The Consumer Protection and Business Practices (Banning Unfair A.I. Pricing) 'Amendment Act
Introduced on 2026-04-15 · Sponsor: Brittney Senger
Amends Saskatchewan's consumer protection law to ban businesses from charging consumers higher prices based on personalized algorithmic pricing.
- Defines personalized algorithmic pricing, online retailers, online distributors and electronic shelf labelling systems
- Bans charging a higher price at checkout than an electronic shelf label shows due to algorithmic pricing
- Bans online retailers and distributors from using algorithms to raise prices charged to consumers
- Treats use of personalized algorithmic pricing as a material fact that must be disclosed to consumers
- Requires clear disclosure and active consumer consent before charging a higher price
- Deems it an unfair business practice to charge higher prices via algorithmic pricing than offered to other consumers
- Extends the time limit for prosecuting offences to two years after evidence comes to the director's knowledge
The bill on the Legislative Assembly of Saskatchewan website